Wearing two hats - service provider and analyst - some observations:
- There will be a lot of pain. The issue is really about how each of us are able to overcome the pain - whether it be via cost-cutting, or better utilisation, or tapping into new markets.
- Secondly, given that our customers will also be hurting (probably, more than us), we will need to be innovative in providing solutions - not just in how we help them lower costs, but how we can help them grow (or save) their businesses. This is part of the broader trend towards "outcomes" rather than "input costs", and the current crisis will only accelerate this trend.
- I agree with Ganesh and Hari that consolidation will increase. However, I'm not so sure whether all the tier-2 and tier-3 companies will find easy exits. Most of the tier-1 companies that have the cash reserves are not looking at India capacity, but market access - so will prefer overseas acquisitions or those with extremely strong client lists, or those with rare "niche" capabilities.
- As for new geographies (India, Asia), while these are growing (and will continue to grow) faster than the US or Europe, markets are still small and very price sensitive. Further, if everyone decides that this should be the focus area, competition will be severe.
I believe that despite the current crisis (which has been hyped as usual), the US (and Europe) will continue to be the major market. Don't lose sight of this - patience, innoavtion and customer relationships - will lead to long term gains. Of course, this may take time - but abandoning investment in US market development may prove short-sighted. This is especially true of BPO.
I think all of us need to step back, re-evaluate our business plans, and re-align strategies and tactics. At the same time, we need to recognize that this crisis will (eventually) lead to greater impetus for outsourcing. Even though the time-frame is unceartain, the long term trend will not change.
Also, while focusing on problems, we tend to lose sight of the silver linings - lower attrition and wage inflation are two of these. Also, don't forget that the $ is now at 48+ to the Rupee.