NASSCOM EMERGE Community An initiative to collaborate with members of NASSCOM

Dear Member,

This workshop has been postponed. Will keep you posted on the next date.

As part of NASSCOM Product Forum, we take pleasure in inviting you to attend a workshop on "Role of Product Management in Successful Product Company". The workshop will be facilitated by Hauroon Jamal, a product management expert who works with product startups. Please bring the issues and challenges your company is facing and get insights and feedbacks.

This workshop will offer:
- Part 1 - Dynamics of product development
- Part 2 - Putting your stake in the ground
- Part 3 - Detailing out your product release

Product Management is a skill that is critical to the successful lifecycle of Software Products. It is a specialized function and has its own techniques and best practices. Without getting this right you could
- Waste a lot of money building features no one wants
- Forget a feature which everyone wants
- Fail to reach the right market after building a great product

This workshop focuses on the inward bound aspects of product management and will expose you to some of the best practices used by successful product organizations in India and the world over.

How does a Product Company
- figure out what to build ?
- ensure an effective User Experience ?
- And work with the tech team to arrive at the optimal feature set ?
- Take the product to market ?

There are 2 distinct areas that a product manager owns
- inward bound - Ensuring the product reflects market needs
- outward bound - Take the finished product to market

Key Outcomes from the Workshop:
- A clear high level understanding of the product management role in successful products
- Learn key techniques for defining a product in a systematic and customer driven manner
- The later workshops will focus on techniques for the go to market aspects of product management

Fees:

INR 2000 (for member)

INR 2500 (for non-member)

Please send your confirmation and cheque to Ranjita Kamat at Ranjita@nasscom.in 

Name:
Designation:
Company:
City:
Mobile:
Email:

We would greatly appreciate your presence and participation for this session. We looking forward to receiving your confirmation & seeing you on 29th January 2009.

regards,

Avinash
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Hauroon Jamal - Principal Consultant , iAdvisors

Hauroon Jamal has spent the 4 years advising Indian software product makers on strategic issues. During this period he also partnered with Microsoft India on their Product Initiative and was responsible for its product engineering aspects. He conducted a number of workshops on product process and as a part of this effort interacted with nearly a hundred CXOs of product ventures.

Prior to this, Hauroon was a part of the Microsoft Product Development Group in Redmond where he spent 5 years building products. A bulk of the time was in program management of startup features within Windows.

After completing his B. Tech from IIT Madras in 1988, Hauroon joined Infosys in the application consulting segment. He did consulting in this space for 10 years before he got interest in products and moved to Microsoft.
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