NASSCOM EMERGE Community Catalyst for Growth of Emerging & Start-Up companies

Dear Member,

Under the aegis of the NASSCOM EMERGE Forum, we are pleased to invite you for a exclusive one-day hands on workshop on "Social Media Marketing for B2B Businesses" in partnership with 2020 Social.

PRACTICAL TRAINING! DEVELOP SKILLS! LEARN STRATEGY! BUILD PLAN!

The workshop will be led by Gaurav Mishra, CEO, 2020 Social. The workshop will focus on practical guidelines for understanding social media, developing a social media marketing strategy, implementing the campaign, and measuring the results. The workshop will also help in learning Social Media tools like Facebook, Twitter, LinkedIn for advanced users.
Get hands on training on how to use Social Media for lead generation for businesses. A must attend for Entrepreneurs, CEO, CMO, Sales and Marketing Managers, Business Development Managers etc.

What you will learn and practice:

• What is social media
• What are the specific social media channels
• How social media impacts marketing and business
• How certain case studies will help in understanding the use of social media in marketing
• The importance of social media listening and measurement

How to create your own framework for a social media based marketing program by focusing on:

• Understanding your business objectives
• Understanding your audience
• Defining your strategy and selecting specific social channels
• Creating your tactical plan
• Setting up a listening program
• Successfully presenting your plan and implementing it.

This is a hands-on workshop for marketing professionals, entrepreneurs, and marketing heads who want to leverage the Social media for B2Bmarketing. Surely you're familiar with Social Networking, and sites like Orkut and Facebook, LinkedIn, and Twitter. Now, learn to integrate them into your Marketing Plan.

Program Schedule:
9:00am to 9:30am: Registration
9:30am to 11:00am: Introduction to social media for B2B businesses
11:00am to 11:30am: Tea
11:30am to 1:00pm: Strategy, tactics, measurement
1:00pm to 2:00pm: Lunch
2:00pm to 3:30pm: Social media tools for advanced users (focus on Facebook, LinkedIn, Twitter)
3:30pm to 4:00pm: Tea
4:00pm to 5:30pm: Tying it together: using social media for brand building, lead generation, and customer support.

Registration fees for participants
Members: INR 6000
Non members: INR 7500

Please confirm your participation to Ms. Ranjita Kamat at Ranjita@nasscom.in along with the following details:
Name:
Company:
Designation:
Email:
Phone:

The cheque/dd has to be made in favour of NASSCOM. For companies that send groups of 5 or more, Gaurav will also do a 4 hour long customized workshop at their office (only in NCR).

Warm Regards,
Avinash Raghava
NASSCOM

Gaurav Mishra builds and nurtures online communities as CEO of Social Business Strategy firm 2020 Social. In his previous avatars, he has studied at IIM Bangalore, held senior marketing roles at the Tata Group, taught social media at Georgetown University as the 2008-09 Yahoo! Fellow, and co-founded crowd-sourced election monitoring platform Vote Report India.

2020 Social is a Social Business Strategy firm based in India, serving Indian and international clients. We add value with our unique understanding of the intersection of business, communities and social technologies.

Previously, Gaurav was a part of Tata Administrative Service (TAS), which is Tata Group's fast track program to groom recruits for senior management roles by providing cross-company and cross-functional exposure. Gaurav's last role at the Tata Group was as

Assistant General Manager (Brand Head Indica) at Tata Motors, where his responsibilities included managing national level sales and marketing, and developing traditional and digital marketing programs for Indica, one of India's leading automobile brands.

Gaurav writes a popular blog on social media and social change at Gauravonomics Blog, which is amongst the 150 most popular marketing and PR blogs internationally, as per the AdAge Power 150 rankings. Gaurav also write blogs on social media analytics and anti-consumerism and contributes to several well-known international group blogs like Global Voices, Global Voices Advocacy, DigiActive, MobileActive.org, True/ Slant and Netfluence.org.