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Into Africa – The Road Less travelled… Read more in the NASSCOM EMERGE Newsletter - Issue 47

I just sent this blast: span class="caps">PUBLIC ”-//W3C//DTD XHTML 1.0 Transitional//EN” “http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd”> NASSCOM: EMERGE Newsletter
Dear Member,

Africa is much more than an adventurer’s paradise. It offers an exciting market opportunity for an emerging company looking beyond the tried and tested paths to Europe and North America. In the Overview article, we examine the main contours of doing business in the continent.
Going beyond market trends this EMERGE issue also delves deep into the experiences of two companies that have explored Africa with success. One of these is Estel Technologies, a company that has been offering its mobile commerce and transaction solutions in Africa for almost a decade. In a free wheeling inteview, the company’s Managing Director Raj Hajela talks us through his experiences of doing business in the continent.

The second company that has been featured is iCreate which offers specialised solutions for the banking sector. Company CEO Vivek Subramanyam offers us his take on the African opportunity in this feature. Do participate in EMERGE XPress Pitch – An exciting opportunity for Southern hot startups to showcase their products at the NASSCOM EMERGEOUT Conclave


Best Regards,

Krishnakumar Natarajan
Chair – NASSCOM EMERGE Forum & CEO & MD, MindTree Ltd.

Spotlight Articles:
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I was in standard six, when India won the Prudential Cup in 1983. Those days, there were no cable connections and not many colour TVs either.
Into Africa – The Road Less travelled…
For many Africa evokes the images of wildlife, magnificent landscapes and adventurous safaris. But for an astute businessman, the continent is also the land of untapped opportunity.
An African Journey
Gurgaon-based Estel Technologies is a company that has long believed in the African market having implemented projects there as far back as 2001.
Banking on Africa – iCreate Software
iCreate offers a productized Business Intelligence solution for banks that can be rolled out in months, rather than years.
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